Unforgettable Branding & Messaging
Differentiate your organization’s identity with a consistent, unified expression of your unique value.
Differentiate your organization’s identity with a consistent, unified expression of your unique value.
True alignment of your organization’s purpose, story, and value is a superpower. When branding works, it compels and captivates your audience. It welcomes them into your story. It’s the powerful motivator for action and conversion—and the driver of momentum throughout the customer lifecycle.
But sometimes, you’re too close to your brand to see it clearly. Refactored’s experienced strategists have the fresh perspective you need.
Start a ProjectLaunching a new brand, project, or division? Re-imagining your existing brand?
Establish a unique and differentiated position in the market, making it easier for your ideal customers to identify and choose your brand.
Create a unified, consistent, recognizable brand identity across touch points to increase brand awareness and recognition.
Site and brand audit
Logos and imagery
Visual design and collateral
Iconography
Social templates
Style and brand guides
Build a shared language that communicates your brand's value, differentiators, and benefits to build trust, increase sales, and cement customer loyalty.
Customer interviews and surveys
Stakeholder and SME interviews
Persona development
Messaging documentation
Brand positioning
“A crucial aspect of our marketing evolution was to fully articulate the unique value of our solutions. We needed to understand why customers should—and ideally would—buy from us rather than one of our competitors. Otherwise, how would we be able to help prospects come to that same conclusion? By centering on the customer in this way, we were able to focus our resources on reaching the right audience, improving the likelihood of successful conversions.”
Greg Matranga
Vice President of Global Marketing, InfinityQS
Tell a story that resonates with your ideal customers.
Refactored’s senior account strategists, copywriters, and designers align with you to craft a meaningful brand identity, leveraging powerful messaging and visuals that will support your customers throughout their buying journey.
When you’re ready to craft a brand identity that will resonate with your customers, get experienced guidance from Refactored.
Tell Us About Your Project