Persona Development & Messaging

Challenge

Realizing a Vision

Colorado State University’s College of Agricultural Sciences empowers students to pursue agricultural careers with a cross-disciplinary emphasis, enabling them to address major societal issues such as climate change, food security, and economic prosperity through the sustainable use of natural resources. In support of that interdisciplinary vision, college leaders embarked on the development of a unique new entrepreneurial master's degree program that empowers business and innovation-minded individuals to cultivate products or businesses in agribusiness and food systems. After almost three years of program development, the degree was moving forward. Now, the college needed to ensure its planned program and curriculum would lead to success for students. That’s where Refactored came in.