CSU | COLLEGE OF BUSINESS
Freightliner ATBS | Corporate | Associations
Optimizing Community Engagement with UX/IA Improvements
Challenge
Great Expectations
Colorado State University’s College of Business has had a longstanding working relationship with Refactored, even preceding our establishment as an agency. The college uses Kentico, a content management and enterprise marketing system, for its website development, and Refactored is responsible for the site’s hosting, upgrades, technical assessments, specific security projects, and targeted tech projects. The CSU College of Business is well known, and its online MBA degree program was ranked No. 1 in Colorado by U.S. News and World Report in 2020 and No. 13 worldwide by QS Online MBA Rankings in 2019. The college’s staff needs to constantly suggest and implement ideas for maintaining this level of prominence.
Deliverables
Website
Messaging
Content Pillar
Service Offerings
Strategy
Website Maintenance
Research
SEO
Content Development & Writing
Solution
Content Creation
Refactored helps broaden college staff’s knowledge in areas where they might not have as much expertise on the core Kentico solution and provides assistance for special projects. Recently, our agency created a content pillar—keyword-rich site content that creates a natural, organic draw for users who are searching for specific information, themes, and terms—and we provide ongoing support for their technology and marketing teams.
Solution
On-Demand Support
Refactored’s bolt-on technical assistance and content allows the College of Business to easily adapt to its ever-evolving needs at a moment’s notice. Our support helps the website maintain uptime and system reliability, while offering a “special forces” team that can come in and handle anything and everything the college needs to supplement or expand their internal marketing and website staff.
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