Content is the linchpin that connects you to your customers. In a world where people consume content on multiple devices and in many formats, ensuring a great experience is critical.
A headless content management system (CMS) is the right solution—not only for your users, but also for marketers and developers supporting content creation and development.
By separating the back end from the front end, headless CMS isn’t just changing the way users experience your content; it’s changing the way companies approach content development.
Read on to learn why a headless CMS is the superior choice for streamlining content management in an omnichannel environment.
What is a “headless” CMS? How is it different than a traditional CMS?
The most important thing to know about a headless CMS is that it separates the creation and storage of content (back end) from the presentation and delivery (front end). Known as “decoupled” architecture, a headless approach provides superior flexibility, scalability, site speed, and security.
Unlike a traditional CMS where content is tied to a pre-set theme, a headless CMS delivers it through Advanced Programming Interfaces (APIs).
Key takeaway: A headless CMS stores and manages your content, while a presentation tool (website or mobile app) presents the content.
This structure makes it easier to manage, deliver, and repurpose your content, matching the omnichannel environment your customers use.
To support the best possible delivery of content across a variety of formats, the headless approach involves creating content bites that can then be ported to any type of front end. For example, suppose you’re creating a web page that may include elements such as:
a banner image
a page heading and subhead
body copy
an introductory paragraph
text sections
infographics or photos
a testimonial quote
a targeted asset
a contact form.
With a traditional CMS, you might break out a couple of these items in separate entry fields, but more likely, you'd just lay them out all together in a single content object using a What You See Is What You Get (WYSIWYG) editor.
A headless system, such as Storyblok, breaks these components down even further and doesn't mix content, layout, and design—keeping the end display more flexible:
a banner image
a page heading
a page subhead
an introductory body paragraph
a second-level heading
a body paragraph
another second-level heading
a second body paragraph
an infographic
a caption
a testimonial quote
a targeted asset heading
a targeted asset description
a targeted asset image
a targeted asset link
a contact form.
The CMS enables you to specify which of these pieces should link with others by adding tags and taxonomy notations to each item.
With this information, developers can use programmatic APIs to pull the content into a variety of front ends. The results are more attractive and easier to utilize than a big block of content designed for a static webpage shoehorned into other formats.
What are the challenges of using a traditional CMS?
A traditional, monolithic CMS is clunky and slow. Its architecture limits your capabilities and creates workflow bottlenecks.
By using a traditional CMS you can run into these issues:
Slow website loading times
Limited integration, programming, and framework options
Content bottlenecks preventing you from publishing updates quickly
Worrying about website security and plugins
Outdated CMS architecture that crashes your website
Too much time spent optimizing content for multiple channels
Training non-technical staff on editing code for content changes
Zero template flexibility
Learn how we helped Western Research Institute, a major non-profit organization, migrate from their traditional CMS to a modern Storyblok headless CMS.
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Read the Case Study