Persona Development & Messaging

Solution

A Clear Vision

We began by facilitating a workshop with Enbala’s marketing and executive teams to develop the company’s internal story. Next, we conducted customer interviews and created customer persona profiles to better understand the needs of Enbala’s audience. Next, Refactored evaluated the company’s existing messaging and visual branding against these profiles. We determined that the existing mark and tagline seemed more applicable to a power provider—an issue that Enbala determined to rectify.