Centralizing Website Content Management with Storyblok

Challenge

Escalating Complexity

Automox, a leading provider of automation solutions for mission- and compliance-critical software configuration, patching, troubleshooting, and endpoint security. Their SaaS model depends on empowering enterprise IT teams to self-discover, self-start, and self-educate. To that end, Automox provides substantive support, a user community, e-learning, and a rich resource center. All these pieces had been built over time around their monolithic website. However, without a central CMS, management of all those elements—in multiple platforms—had become problematic.

Managing content resources was the biggest source of pain for their teams. Blogs were housed in Ghost, downloadable assets and their landing pages in Marketo, and news and events were manually managed in a separate workflow, making searchability across topics impossible for site users. When they needed to add new downloadable content, the marketing team was hamstrung by a tedious process that required creating site references, building landing pages, and uploading assets in multiple places. And business users could not make any site changes—every page change had to go through the tech team.

In addition, as their brand visibility grew, they needed a news and press center—but none of their existing platforms provided a satisfactory way to add that new content to their site. Automox needed a better solution but couldn’t see a way forward that didn’t involve scrapping and rebuilding their entire site—and that was not an option.